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Increase in lead conversions
We recognise that each business encounters distinct challenges, whether it’s rising costs per acquisition, intense market competition, or low brand visibility. Our case studies highlight the bespoke digital marketing strategies we developed to tackle these hurdles head-on. Each example illustrates our dedication to transforming our clients’ specific pain points into avenues for growth and lasting success.
Our client, a UK-based printing company specialising in corporate products like business cards, branded clothing, and stationery, faced challenges with their personalised stationery division. Despite receiving leads, their conversion rates were declining.
Our partnership began with our complimentary Digital Marketing Audit. We conducted a comprehensive assessment of their operations, pinpointing strengths, weaknesses, and untapped opportunities. Based on these insights, they chose to engage us.
We developed a tailored digital marketing strategy focusing on enhancing brand visibility. This included refining targeting parameters, creating engaging ad content, and leveraging analytics to optimise campaign performance.
Our optimisation efforts included A/B testing of landing pages, improving the user journey, and implementing best practices for lead capture forms, resulting in a seamless experience that encouraged conversions.
Increase in lead conversions
Increase in conversion rate
Decrease in cost-per-acquisition
Although the client received a steady stream of leads, their declining conversions prompted a focused enhancement of their digital presence. We improved LinkedIn ad creatives, targeted key decision-makers, and actively participated in relevant groups to boost brand visibility.
On Google and Microsoft Ads, we refined ad copy, implemented dynamic search ads, and introduced remarketing strategies. Additionally, A/B testing on product pages and a streamlined checkout process significantly enhanced user experience, leading to substantial business growth.
To kickstart a similar journey, we offer a thorough Digital Marketing Audit that identifies your company’s strengths and potential for growth. Fill out our free audit application form today for valuable insights tailored to your business.
Here’s a snapshot of our success with an e-commerce apparel client! They approached us with dwindling sales, diminishing basket values, and escalating costs per sale, despite having an agency managing their digital marketing for 18 months. Was it the economy, the products, or was the agency not meeting the challenge?
The client made an initial approach through our complimentary Digital Marketing Audit offer. Once they came on board, we conducted an exhaustive analysis of analytics data and digital channels, including Google, Meta, and Amazon.
lift in ROI
increase in repeat purchases
Decrease in cost-per-acquisition
By conducting a comprehensive digital marketing audit and meticulously refining tactics across various platforms, we not only addressed immediate sales declines but also enhanced overall market engagement. Despite previous management by another agency, our strategic intervention propelled a dramatic turnaround, emphasising our adeptness in digital optimisation and strategic marketing. We begin our partnership with an in-depth Digital Marketing Audit that assesses areas where our clients excel, aspects they can improve, and opportunities they haven’t yet leveraged. To experience the same benefits, complete our free audit application form. This comes with no commitments—only valuable insights.
We were approached by one of the UK’s foremost baby safety companies seeking to reinvigorate their PPC endeavours. They faced challenges in achieving results across English and German PPC campaigns and expressed a strong desire to evolve their strategies, enhance paid revenue, and venture into untapped international markets.
We began with meticulous consolidation, restructuring their accounts to lay a robust foundation for future endeavours.
International Expansion and Localisation: Collaborating with native-speaking digital marketers, we crafted tailored strategies for non-English speaking markets. This culturally relevant approach strengthened our foothold in these regions and fostered credibility among target audiences.
We initiated campaigns with core sector search terms like:
We expanded keyword coverage, utilising RLSA to re-engage non-converters, significantly boosting interaction rates and conversion efficiency.
Market Assessment and Expansion:
Observing successes in core EU markets (Germany, Austria, France, Switzerland), we explored additional markets with similar potential. By visualising opportunities and assessing associated risks, we empowered our client to make informed, profitable decisions regarding expansion.
Our international team conducted comprehensive market research, uncovering insights into local and global competitors and consumer preferences. This enabled us to identify opportunities for English campaigns in each market, optimising our approach for maximum efficacy.
revenue increase from 2021 to 2024
YoY growth in mobile conversions
YoY growth in paid traffic
Through a diverse range of tactics, we achieved substantial year-on-year increases in paid performance and revenue across all markets. Our efforts were recognised as a finalist in the international growth category at Google’s Partner Awards.
If you’re curious about the benefits our service can bring to your business, simply get in touch or try a FREE audit via our audit request form. No obligation—just valuable insights.
Our client operates a prominent Ultrasound Clinic, specialising in diagnostic imaging services. The clinic relies heavily on online advertising to attract new patients and maintain a steady flow of appointments. Despite consistent advertising spend, they faced challenges in maximising their return on digital marketing investments.
The primary issue was the suboptimal performance of their Google Ads campaigns, which were not converting leads into appointments as efficiently as needed. The clinic’s cost per acquisition (CPA) was high, and the conversion rate from their ads was below industry standards, raising concerns over the sustainability of their advertising strategy.
Our engagement with the Ultrasound Clinic began with a comprehensive restructuring of their Google Ads account. Key actions included:
The strategic changes implemented from November 2023 to March 2024 led to significant improvements in the clinic’s advertising metrics:
CPA Reduction: The cost per acquisition was reduced from £4.82 to £2.84, making patient acquisition more cost-effective.
Increased Conversion Rate: The conversion rate nearly doubled, increasing from 19.56% to 41.52%, indicating much higher effectiveness in turning ad viewers into clinic appointments.
Improved CTR: The click-through rate increased from 9.14% to 11.08%, showing enhanced ad engagement.
Stable Spend: These improvements were achieved without an increase in overall advertising spend, demonstrating the effectiveness of our optimisations.
conversion rate up from 19%
CTR up from 9%
decrease in CPA
By restructuring the Google Ads account and implementing advanced advertising solutions, we dramatically enhanced the efficiency and effectiveness of the Ultrasound Clinic’s online advertising efforts. The clinic not only improved financial performance but also achieved a higher conversion rate, ensuring steady growth in patient appointments without additional expenditure. These strategic interventions solidified the clinic’s market position and established a foundation for sustained success in their digital marketing endeavours.
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